If it feels like the wild, wild west for marketers, welcome to the new reality. One catch to this tech growth spurt is that it’s happening much quicker and is far more intense. Mark Zuckerberg said at Connect 2021 that the metaverse is “a virtual reality construct intended to supplant the internet, merge virtual life with real-life and create endless new playgrounds for everyone - you’re going to able to do almost anything you can imagine.” Oxford Dictionary defines it as “a virtual-reality space in which users can interact with a computer-generated environment and other users.” Metaverseĭepending on the source, there are many definitions and opinions of the metaverse. Important Terms To Know For Meta Marketingįirst, let’s get clear on what it is we’re talking about. You’ll find tips, examples, and plenty of resources along the way to help you develop your own metaverse marketing strategy.
In this column, we’ll talk about a few terms you’ll need to know, current opportunities for brands in the metaverse, and how to get started.
Is your brand future-proof ready for NFTs, the metaverse, and web 3.0? Welcome to the metaverse, the intersection of our digital and physical realities.
You order the wine and have it shipped to your physical address. Imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered.
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